AnthropicCertified · Automation for Small & Medium BusinessesCertified in SMB automation

AI automation built for

We build the systems that bring in leads, turn them into customers and keep them paying: ads, websites, CRMs and AI automation, all working together. Built by the operator who led $50M+ a year in revenue at LA Fitness.

$50M+yearly revenue led
68%lower ad spend, 7 days
900+members in 60 days
$25K+generated in 30 days
7 daysto fully live
Worked with & built on
AnthropicSkooln8nChatGPTGrokLA FitnessThe KegDDR ContractingPepnova LabsAnthropicSkooln8nChatGPTGrokLA FitnessThe KegDDR ContractingPepnova Labs

$50M+ a year in revenue, led first-hand.

Taylor ran marketing and sales for LA Fitness, then cut Paverseal FL's ad spend by 68% in a week with revenue holding flat, and grew Fasting Skool to 900+ members in 60 days. Every system we install has already run in a real business.

Some of our work.

Real client work, live inside the page. Scroll it, click through it, or open it full screen.

macarthur-portfolio.vercel.appOpen ↗

Run by an operator, not an agency.

You work directly with the person who builds your system. No account managers, no handoffs, no junior team learning on your business.

Taylor MacArthur

Taylor MacArthur

Founder · St. Petersburg, FL

Taylor was Executive Vice President of Marketing & Sales at LA Fitness, leading more than $50M in yearly revenue and seeing exactly where owners lose it: slow replies, missed bookings, failed cards.

MacArthur Digital installs the systems that close those gaps. The same systems run Fasting Skool, Taylor's own community, and cut Paverseal FL's ad spend by 68% in a week.

BBA in Marketing, Western University.

Anthropic
Automation for Small & Medium-Size BusinessesCertified by Anthropic · June 2026

What we build.

Everything that brings leads in, turns them into customers and keeps them paying.

01 / 09

Lead generation

A steady flow of new leads, built and run for you.

02 / 09

Websites

Fast sites built to turn visitors into booked calls.

03 / 09

Meta ads

Campaigns planned, launched and managed every week.

04 / 09

CRM builds

One place for every lead, deal and customer.

05 / 09

Lead reply & follow-up

Every lead answered in seconds, followed up until they book.

06 / 09

Booking & scheduling

Calls booked automatically, with reminders that cut no-shows.

07 / 09

Payments & billing

Failed cards and late invoices chased for you.

08 / 09

Marketing automation

Emails and texts that go out on their own at the right time.

09 / 09

AI agents & reporting

AI that handles routine admin, plus one clear number every Monday.

We don't just advise. We install.

01 / 04

Live in 7 days

Your systems are built, tested and running within a week.

02 / 04

Fixed price, no surprises

Clear scope, timeline and fixed price. No hourly billing.

03 / 04

Proven on real businesses

Every system has run at Fasting Skool or a client first.

04 / 04

A number every Monday

One weekly report of leads, sales and revenue recovered.

And we run our own.

Fasting Skool is Taylor's own community. It runs on the same systems we install for clients, so every change is tested on our own revenue first.

900+members
60 daysto get there
$30K+added
skool.com/paintball-iq-1814Open ↗
Fasting Skool community page on Skool showing 938 members

7 reviews. All five stars.

Straight from Trustpilot, left by members of Fasting Skool, the community Taylor built and runs on the same systems we install for clients.

Trustpilot
4.3TrustScore
fastingskool.com
  • 5★7
  • 4★0
  • 3★0
  • 2★0
  • 1★0
Read all 7 on Trustpilot ↗
Featured review

“I lost 75lbs in 12 MONTHS”

I’d been successful in all areas just not fitness. I needed to have my body match my business success… Never had anyone focused on the mental side or behavior of fitness… 12 months in; I’m 75lbs down. Customer for life and now friends for life.
EPErik PravUS · Oct 2025 · Trustpilot

The best by far!!

I love that he really goes into the mindset of fasting, not just the physical aspects. He is very active and always there to help whenever I have any questions.
JSJessica SpencerGB · Oct 2025 · Trustpilot

Greatest Place for Fasting and BioHacking!

Taylor takes the time to answer our questions individually and always gives practical and insightful advice. I have been in many fasting groups but this by far the best.
TTinaUS · Oct 2025 · Trustpilot

GAME CHANGER

This platform has been a godsend… Taylor has so much knowledge and has really been an asset. I feel a difference but more importantly, I am seeing positive changes in my body and mobility.
JKJoseph KatibUS · Oct 2025 · Trustpilot

Taylor is the GOAT

Taylor is without a doubt insanely knowledgeable and you can tell he’s actually passionate about his craft!
KKeysCA · Oct 2025 · Trustpilot

I’ve loved learning how to incorporate fasting

I love that the information provided is all science backed! I’ve learned a lot about fasting and how to incorporate it into my daily life.
EMElizabeth MUS · Oct 2025 · Trustpilot

High recommend Fastingskool

I hit a major plateau recently and was struggling to cut off a few more pounds then I installed Skool and ran into Fastingskool and I’ve been on go ever since!
KKKevin KryczkowskiUS · Oct 2025 · Trustpilot

From first call to fully live.

Four steps, one person, live within 7 days.

Book a free call
Step 1

Systems audit

A 15-minute look at your leads, sales and admin to find where revenue leaks.

Step 2

Proposal

Clear scope, timeline and fixed price.

Step 3

Build

Systems built, tested and live within 7 days.

Step 4

Ongoing management

Monitoring, tuning and your Monday number every week after.

Let's see what we'd build for you.

Book a free growth call. We'll show you where leads and payments are slipping and what it's worth to fix.

Book a free growth call

15 minutes. No pitch deck. You leave with the numbers either way.